On this episode we talk about project management software and what we consider essential components then we also recommend the software we currently use on a daily basis and recommend you do so as well, @Basecamp.
On this episode we talk about a core business concept “Be first or be different!”
We also introduce the concept of the ladder and that one simple question that all businesses should know how to answer.
For those who don’t understand social media as a platform maybe this talk at LeWeb 2010 will help to shed more light on things. Gary says it like few people do. Personally i think all businesses should have a similar vision when approaching facebook/twitter/pinterest or any other platform.
But most of all, each and every online marketing agency should at least watch this. While traditional media and marketing has been about “pushing products”, “pushing brands” we are in the era of “pull”. Another interesting point in the keynote is the section on the humanization of businesses.