You might have heard of businesses that run themselves. Well this is one that truly does. Someone is still handling the work, but from your point of view this operation takes zero time allowing you to focus on more important things, like taking a vacation for example.
This is one of those cases where 1% makes the difference between being profitable or being bankrupt. A conversion rate of 2% will get you twice as many sales in comparison to a 1% conversion rate for the same marketing budget. The devil is in the detail.
Don’t spend tens of hours learning the ins and outs of Google Adwords. Pay someone who already did hundreds of campaigns and can do things better and faster. So instead of delaying your launch for weeks, have it ready in days.