Highly Targeted Campaigns

In this day and age everyone is looking for as bigger numbers as they can get. They all want 10,000 facebook likes, 1 million twitter followers, but they all forget RELEVANCY. Most importantly the relevancy of your ad/business to those who follow you, because if they got tricked into following you or worse, they are bots, then you’re far better of without them. Artificially inflated metrics corrupt the reporting process and also the fact that your message is not aligned with the interest of your audience will annoy the hell out of some people.