For those who don’t understand social media as a platform maybe this talk at LeWeb 2010 will help to shed more light on things. Gary says it like few people do. Personally i think all businesses should have a similar vision when approaching facebook/twitter/pinterest or any other platform.
But most of all, each and every online marketing agency should at least watch this. While traditional media and marketing has been about “pushing products”, “pushing brands” we are in the era of “pull”. Another interesting point in the keynote is the section on the humanization of businesses.